Writing
pen

Blonde Productions Group never runs out of words. Our team of in-house and contract writers are highly trained in a number of industries, cutting short the learning curve when writing about your subject. We’re proven journalists. We know how to interview to get to the back story. We take detailed notes, stick to AP style, and we make every word matter.

Magazines. We are magazine veterans. We have been on magazine staffs in writing, editing and management capacities including positions as editor in chief. If you have a great idea for a magazine we can help you figure out the best distribution and printing practices, how to structure the advertisements and how many advertisements you will need to sell in order to turn a profit. In an increasingly paperless world, you need someone who has an intimate knowledge of both the print and web industry and how to synergistically integrate them. You can read our articles in Wild Blue Yonder (Frontier A irlines’ in-flight magazine), Luxe, Lore, Corporate Apparel and XPat among others. We can take you from concept to magazine rack and even to digital platforms including Kindle and Sony Reader.

Writing Web Sites. The two components that combined create a successful website are functionality and wording. A company that can create even the highest-tech site, still may not know how to write complementary copy. This is why we pair with our sister company, Unleaded Software, so that we have the most effective of both the tech and written realms. Well-worded copy is effective for conveying the purpose of your site and it is also effective in achieving a higher rank in search engine optimization (SEO). These words are what attract web surfers to your site. Web copy needs to be professional, concise and engaging while using keywords and correct grammar.

Custom Publishing. A customized publication including a magazine, newspaper, newsletter or e-newsletter can expand the impact of your enterprise or event. A company-wide communiqué or a bulletin to past and potential clients is a great way to spread the word on what’s happening. You can also sell advertising in this publication to boost business. We have a trade publication guru on staff who can direct you on your specific publishing endeavor.

Newspapers. We have evolved with technology, but at heart we are true print journalists. We have the investigative-reporter edge that gets down to the backbone of the information and AP Style is ingrained in our writing style. You’ve read our stories in The Denver Post, The Denver Business Journal, The Denver Daily News, Summit County and Vail newspapers among others.

Books. Another set of eyes on your manuscript is the way to improve it. As the author you can’t always look past the story line to edit for grammar and structure. An objective reader, especially one who is also a writer, can provide you with a new perspective and insightful suggestions. We have an intimate knowledge of grammar usage and we will catch any mistakes, incorrect wording or misspelling. Editing is the step that separates the notes from the noise. We have published books on subjects varying from shooting to plastic surgery. We also know how to publish and publicize. The latest trend in the book industry is to have the book available for purchase on a digital platform such as Amazon’s Kindle or Sony Reader and we can help you to digitize your story and increase it’s reach through technology. This will also decrease publishing costs. Yes, we are always thinking ahead.

Website. Because people don’t read a website in linear fashion, we go to extremes to craft copy that sells your services or product. We are often retained by outside agencies to write copy for their web-developers to design because our kind of talent is hard to come by.

Speeches. I have a dream that someday you will deliver a memorable and compelling speech. Speeches need attention-getters and emotional elements. A poorly organized or dull speech is painful to sit through and so boring the audience will forget it the second they leave, if not before. But a truly great speech can live in memories. Speeches have different purposes depending on the message and especially, the audience. We can help you to convey your message in the most direct and convincing way possible. Speeches combine words, sales techniques and marketing yourself to your audience and we have experts in each area so let us coach you on your delivery. You may think you’re good at speaking off the cuff, but things could change once you are actually in front of the audience. There is a reason politicians have press secretaries. Let us be your press secretary for the day.

Newsletters. Newsletters reach out regularly to businesses’ chief source of new revenue: existing customers. This medium allows you to stay in touch and announce news and promotions. A cost-effective way to utilize newsletters is to create an e-newsletter. It will save on postage and printing costs and viewers can link directly from their inbox to your site. We can advise you on the design, wording and distribution. We write and publish the Cherry Creek North e-newsletter and the e-publication Corporate Apparel. The newsletters we create are custom so they will be unique to you and your publication but they are still simple enough so you can easily update them. This is a hybrid of the best elements of using a template and customization.

Scripts.Television commercials and web videos are undoubtedly among the most effective and direct methods of advertising. You have your product, you hire a cameraman but how will the commercial sound after lights, camera, action? We pair with Unleaded Productions Group so we can produce videos created by an expert videographer and video editor while offering HD and green screen technology and then we set it to the script written by true journalists, writers and advertising professionals. The aesthetics are appealing but it is the content of the commercial that will do the convincing. We can sit down together to go over your objectives and come up with a script that will command attention and spread the right message. Oh ya, and we can optimize the video so it will increase its rank in a natural Internet search too.

Self Publishing. So you wrote a book. Now what? You don’t want to hire a publisher so you have chosen the self-publishing route but where to start? Blonde Productions Group can guide you in the process and our experience will offer advice to keep costs down and readership up. We provide only the services you need so you can ask us only to cross the Ts and dot the Is or we can coach you from idea to bookshelves, completely customized to your book, your audience and your budget. We can also show you how to get your book on the Kindle and Sony Reader.

Ghost Writing. A best-selling author, best-writing author and author with the best concept are very different people. You may have a dynamite idea and all of the facts and knowledge to back it up, but if you struggle with the articulation, your point will be lost on your audience. We can help you to flesh out or cut down your manuscript and to organize the information in the most effective way possible. If you have something to say, let show you how to say it. Before you release your expertise to the world, you may want to get another opinion. Our team of experienced writers and journalists knows how to get your message out. Tone and writing style are crucial in achieving your goal and they are our specialty. The bottom line: we have a way with words.

Viral Marketing. Friend us on Facebook, follow us on Twitter—we are all over web 2.0. Viral marketing employs social media including text message campaigns, tweet management, e-blasts, facebook groups and fan pages, squidoo posts and search engine optimization. A strong presence on social networking sites is the way to infiltrate the word-of-mouth market, but only if you use it efficiently because otherwise you may be ignored or you may annoy your potential customers. Knowing frequency, timing, wording and keeping information updated are crucial elements. We can create a social outreach strategy to suit your business plan.

Media Buying. Now that your business is up and going how will you show people who you are? Well-placed advertising can be very effective but you have to be careful to select the appropriate media or your message may fall on deaf ears. We can work together to devise a strategy that will have optimal reach. We know media and we are experienced media buyers in television, radio, print and Internet (including Google adwords). We will create the campaign that will fit your budget and your business plans. And as with each of our projects, we will manage it carefully and follow up frequently.