Shelf Life is Shifting for Readers
Book sales are off; Kindle is up. Amazon, the godfather of the Kindle e-reader, reports that 35% of its book sales are now books read on Kindle. Across the board, there’s been a 150% rise in electronic book sales in 2009 compared to the same period in 2008. And there’s been a 4% decline in sales of printed books on paper.
What started out as an indie notion has been widely adopted. Seemingly overnight (Kindle is two years old, but most of the world didn’t begin to recognize it by name until late 2008 and early 2009), clicks are the new currency of reading.
This new form of New Media Gloss is here to stay. Cultivating green reading; sparing forests.
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