Dial for Dollars
Think about it - just about everyone under 35 uses phone books as door stops and has no use at all for print media or land-line telephones. The X Generation, under 45 and over 35 are joining the electronic revolution in droves. Gen Y has only one question when it comes to old-school phone books: Why bother?
The masses today are wired, making big purchase decisions - homes and cars - and even casual connections like dinner reservations, through the virtual world. The web is where they do their business, locate product, reserve concert tickets, plan vacations and even get grad school credits.
They Google and Yahoo and Twitter and Facebook their way to an instant connection. They want what they want right now, and they expect it to be there in seconds on a hand-held, desk-top or lap-top with a minimum of typing and texting, and with a few simple clicks.
If making the leap from wired to wireless has you buffaloed, contact Blonde Productions Group, a member of the Unleaded Group for Twitter Tutoring and marketing consulting that will make a difference.
Just for grins: Does anyone out there remember phones with cords?