The Talk
In romantic relationships, the most ominous words spoken are “We have to talk.” Those four one-syllable words send men to their caves and prompt women to convene to discuss his inability to communicate.
Now that science has been taken to a whole new level: According to Nielsen Mobile, the second quarter of 2008 was the second consecutive quarter in which the average number of text messages sent was significantly higher than the average number of phone calls placed. While the number of calls has remained steady, text messages have soared-up 450% in the last two years.
The division in demographics has never been more apparent in the texting growth. Not surprisingly the 13 - 17 year-old group sent an average of 1,742 texts per month compared to 2,331 voice calls.
As cryptic as text messages can be, they’re now the preferred vehicle for transmitting communication. Void of sentence structure, proper grammar and sans the benefit of intonation, text messages are what young people today rely on. The critical mass of youngsters using near code to establish plans, convey emotions and transact financial matters (see www.mocapay.com) should send an alert to marketing experts to trim their message, focus on the call to action, and at all costs be brief.
Consider the crash of US Airways Flight 1549. Passengers instructed to prepare for a crash landing simultaneously tucked down while furiously texting loved ones to say goodbye in anticipation of not living through the Hudson River landing. Their relatives were among the first to hear the news that the airbus was crashing…even before it hit the water.
For a short course in concise messaging, contact Blonde Productions Group (www.blondeproductionsgroup.com) at 720-221-7126.
U hear?
Tags: Communication, Marketing, Mocapay, relationships, Text Message, US Airways Flight 1549, Young Adults, Youth